Market intelligence is exerted to gain the knowledge of key market players about the market overview, key drivers and barriers, their business performance, positioning, marketing implications and strategies.

Axis has been on the move to the excellence of industry and business research, using both secondary and primary sources of information.

  • Market overview
  • Industry structure
  • Macro environmental factor analysis
  • Competitor SWOT Analysis with turnover, product portfolio, business models, sales structure, trade terms/ scheme etc.
  • Customer needs & segmentation
  • Distribution channels
  • New Business Model and New Product Development